I’ve been building my list since January because thats what I keep seeing if you want to have a successful online business. Its pretty small but the artists on my list chose to join on their own after double opting in. I don’t offer free beats. I just say join for updates on new beats & tips to help improve their music. They sign up at about 30%.
I researched many of the top selling producers on MFS and many of them don’t have an email sign up on their site. If they do, its pushed way down where you can barely see it.
One of the top producers that left MFS last week said that mailing lists are obsolete in 2016 on periscope. Around that time, he stated that 80% of his sales were from new customers. He did like $30,000 in sales that month. He stated that he doesn’t keep in touch with his customers because they will keep coming back if they want more beats and doesn’t have to suck their ass to get them to come back. He did $50,000 in sales in July.
Now when I send an email. I don’t get 100% open rates. My max has been 16.5%. When I used my own emails to test if its working properly, my campaigns go straight to the promotions tab in gmail. I never check my promotions tab so I know a large part of my list isn’t checking it either. I don’t get any sales from these emails either. This is an automatic waste. Having this list cost me monthly to have it AND grow it.
On the email marketing article on the MFS blog, it says that its going to take months of sending emails before you make a sale. Postman from Live Off Beats stated in a webinar that 95% of people on your list aren’t going to buy. WTF?
How is a business going to survive if it takes months & months before you can even make $1?
Now, I’ve owned a CD duplication company since 2011. I started making money after a week in business. I placed an ad in a local rap magazine and business started booming. Today, I do 0 advertising. 100% of my business comes from repeat customers & word of mouth.
98% of my customers are artists. I only store their contact in my phone after they’ve spent money with me. There are about 500 contacts in my phone. The majority of them are repeat customers. They call me when they need my services. I never contact them. I didn’t have to warm them up at all.
Using myself as an example, I get tons of emails. I check it multiple times a day. But, the amount of times that I’ve actually bought something from email is probably less than 1%. Grant Cardone sends me tons of emails everyday. I don’t plan on buying. I only signed up to his list to get the free ebook he was offering. There many more list I’ve done like this so image how many other are doing this.
Whats the point of spending all this time & money, giving out free beats building up a huge list when the BULK of them aren’t going to open your emails, let alone buy anything?
Wouldn’t it be best to only keep emails of those that actually buy beats from you?
Help me understand this whole email marketing thing a little better.
How do you feel about email lists?